Trisha Fey

Rocket Mortgage & Rocket Close · Detroit, MI (Remote)

• Led 0→1 design of Nova, an AI-assisted workspace combining agentic automation with human-in-the-loop decision support across title, notarization, and post-close workflows; consolidated 3–5 disconnected systems (Atlas, Salesforce, vendor tools) into one guided experience and earned a 2024 Rockie Award nomination — selected from 15,000+ employees for Innovation in Technology.
• Designed Nova's identity-matching workflow that replaces manual document scanning — reducing a 30–90 minute per-file task to an AI-led first pass with human verification, surfacing decision-ready summaries instead of raw documents.
• Defined human–AI interaction principles for Nova: bounded autonomy, transparent reasoning, ranked fallback decisions, and clear next-step guidance — establishing patterns now used as visionary benchmarks shaping multi-year company AI direction.
• Owned end-to-end redesign of Clear Sign, Rocket's Remote Online Notarization platform, across a 3-year, 3-phase evolution (2022–2024); delivered mobile-first, WCAG-aligned experience and reduced QR-related support calls from ~14% to under 1% by replacing scan flows with SMS-based ID verification.
• Partnered cross-functionally with engineering, product, legal, data, and operations to define problem spaces, de-risk technical complexity through high-fidelity prototypes, and align stakeholders before engineering investment; secured executive buy-in on Nova as sole UX lead before PM/PO assignment.
• Mentored junior and mid-level designers; led critique practice and championed UX research, accessibility, and systems thinking across the product organization.

BGRS (now SIRVA) · Global employee relocation

• Led end-to-end redesign of an enterprise relocation dashboard serving employees, consultants, and corporate clients globally; replaced fragmented email-based workflows with a centralized, task-driven workspace across navigation, home, and calendar/list views.
• Partnered with Fable to design and validate a WCAG AA experience with real users on assistive technology — screen readers, voice control, switch devices — across 6 device + tool combinations, establishing accessibility as a foundational practice rather than a finish-line check.

Hostopia · White-label SMB digital products

• Led end-to-end UX for white-label SMB products deployed across 5 telecom partners (TELUS, Rogers, Bell, Cogeco, Hostopia); designed PromoPages, an auto-provisioned guided landing page builder bundled with core services as a customer retention play.
• Translated user research into flows, IA, and scalable interaction systems for responsive web platforms and SMB e-commerce products serving non-technical, multi-generational users.

Independent practice · Brand · Product · Web

• Independent practice spanning brand identity, product design, and web — including current work on Parlez, a structured relationship intelligence system combining emotional intelligence with analytical structure.